COURSE DESCRIPTION
The Master of Business Administration (Digital Marketing) is an advanced graduate degree program designed to provide students with a comprehensive understanding of digital marketing strategies, tactics, and technologies. This program is ideal for professionals seeking to enhance their marketing knowledge and expertise in the digital landscape, where online platforms and data-driven strategies play a crucial role in business success.
CERTIFICATION
Successful completion of the program shall award the degree titled - Master of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.
ELIGIBILITY
Admission to MBA Program shall be open to the candidates who have passed in Bachelor’s Degree or equivalent examination from Recognized University.
- The candidates from universities other than the Universities of Karnataka shall have to obtain Eligibility Certificate from the VTU to seek admission to the MBA program.
- The candidates from foreign countries shall have to obtain Eligibility Certificate from VTU to seek admission to the MBA program.
BENEFITS
- Specialization: An MBA in Digital Marketing provides you with specialized knowledge and skills in the rapidly growing field of digital marketing, making you a valuable asset to employers.
- Career Advancement: The demand for digital marketing professionals is on the rise as businesses increasingly rely on online marketing strategies. An MBA in Digital Marketing can open doors to leadership and management positions in marketing departments or specialized digital marketing agencies.
- Industry-Relevant Curriculum: A reputable MBA program is likely to have a well-designed curriculum that aligns with current industry trends and practices, ensuring you receive up-to-date knowledge and skills.
- Networking Opportunities: MBA programs often provide networking opportunities with faculty, industry professionals, and fellow students, expanding your professional connections.
- Practical Experience: Many MBA programs incorporate real-world projects, internships, or industry collaborations, giving you practical experience and exposure to real marketing challenges.
- Global Perspectives: MBA programs often attract students from diverse backgrounds and locations, providing you with a global perspective on digital marketing practices.
- Personal Development: Pursuing an MBA requires strong analytical, leadership, and problem-solving skills, which can contribute to your personal and professional growth.
- Salary Potential: MBA graduates, especially those with a specialization in a high-demand field like digital marketing, often command higher salaries and better career opportunities.
Learnings in MBA in Digital Marketing
- Marketing Fundamentals: You'll gain a comprehensive understanding of marketing principles, strategies, and concepts that are relevant in the digital marketing landscape.
- Digital Marketing Strategies: You'll learn various digital marketing channels and techniques, such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
- Consumer Behavior: Understanding consumer behavior in the digital age is crucial for developing effective marketing campaigns and strategies.
- Data Analytics: You'll likely study how to use data analytics tools and techniques to analyze and interpret digital marketing data, allowing you to make data-driven decisions.
- Branding and Communication: Effective branding and communication are essential in digital marketing. You may study how to build and manage a brand's online presence and engage with the target audience.
- E-commerce and Online Sales: E-commerce plays a significant role in digital marketing. You might learn about online sales strategies, customer acquisition, and conversion optimization.
- Digital Advertising and Campaign Management: You'll likely explore various digital advertising platforms and how to plan, execute, and measure the success of digital marketing campaigns.
- Social Media Management: Social media is a key component of digital marketing. You may study how to leverage social media platforms for brand promotion, customer engagement, and lead generation.
LEARNING RESOURCES
- E-book
- Self Assessment
- Study Guide
- Discussion Forum
- Interactive Videos
- Web Resources
