COURSE DESCRIPTION
The Bachelor of Business Administration (Digital Marketing) is a comprehensive undergraduate degree program designed to equip students with the knowledge and skills necessary to excel in the fast-paced and ever-evolving field of digital marketing. This program offers a unique blend of traditional business administration principles with specialized courses focused on digital marketing strategies, tools, and technologies.
CERTIFICATION
Successful completion of the program shall award the degree titled - Bachelor of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.
ELIGIBILITY
Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC
BENEFITS
-
Flexibility:
Online programs allow you to study at your own pace and from the comfort of your home, providing flexibility for individuals with other commitments like jobs or family responsibilities.
-
Practical Skills:
Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
-
Career Advancement:
A BBA in Digital Marketing can open doors to various career opportunities in marketing, advertising, e-commerce, social media management, and more.
-
Networking Opportunities:
Even in an online setting, you can interact with professors and students from diverse backgrounds, expanding your professional network.
-
Global Reach:
Online programs often attract students from different parts of the world, allowing you to gain insights into global marketing trends and practices.
-
Cost-Effective:
Online programs can be more affordable than traditional on-campus options, saving you money on commuting and housing expenses.
-
Self-Discipline and Time Management:
Pursuing an online BBA requires self-discipline and time management skills, which are valuable traits in the professional world.
Learnings in BBA in Digital Marketing
-
Marketing Fundamentals:
You'll learn various digital marketing channels such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
-
Digital Marketing Strategies:
Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
-
Analytics and Data Interpretation:
Understanding data and analytics is crucial in digital marketing. You'll likely learn how to interpret data to make data-driven decisions and optimize marketing campaigns.
-
Branding and Communication:
Effective branding and communication are essential in the digital world. You may study topics related to brand management, storytelling, and crafting persuasive messages for the online audience.
-
Web Design and Development:
You might gain basic knowledge of web design principles and development to understand how websites play a vital role in digital marketing.
-
E-commerce and Online Sales:
E-commerce is a significant aspect of digital marketing, and you may learn about online sales strategies, customer acquisition, and conversion optimization.
-
Social Media Management:
You'll likely explore various social media platforms, their usage for marketing purposes, and how to engage with the audience effectively.
-
Digital Advertising:
Understanding the concepts of online advertising, including display ads, video ads, and mobile ads, may be covered in the program.
LEARNING RESOURCES
- E-book
- Self Assessment
- Study Guide
- Discussion Forum
- Interactive Videos
- Web Resources
